Seven C’s of Effective Communication with Examples

  • Categories English Lesson
  • Total Enrolled 53
  • Last Update December 7, 2020


Seven C’s of Communication

What are seven C’s of communication?

In order to make our communication effective, we have to follow some principles. These principles guide us how to compose our message and present it to the receivers to get intended results. These principles are seven in number. Owing to have beginning with letter “C”, these seven principles are known as seven C’s of communication.  These seven C’s are as follows.

  1. Completeness
  2. Conciseness
  3. Clarity
  4. Consideration
  5. Concreteness
  6. Courtesy
  7. Correctness

Now we’ll discuss all of them one by one in detail.



  1. Completeness

A message is said to be complete if contains all relevant information regarding a specific topic. It should answer the questions- What, Which, Who, Where and When. A complete message is more likely to bring the desired results. If a receiver still has queries after a sender conveys a complete message, it means his message is incomplete. A message is said to be flawless if the sender covers all relevant aspects of the specific topic. Completeness of a message shows maturity and expertise of the sender.


  1. Conciseness

A message must be simple, brief and to the point. Time is very precious for all. Therefore a sender should avoid wordy expression and unnecessary explanations so that receiver should not get bored.

A sender must try to be concise and he shouldn’t beat about the bush as a message having more words expression would be more time taking which deviates the attention of  the audience.

So, conciseness is of much importance in keeping the audience connected and giving positive response to the message of the sender.



  1. Clarity

A sender should have clarity in his message and he shouldn’t deliver a message which is vague or unclear.  Clarity in communication means that three things should be clear.


First, a sender should himself be clear about the purpose of communication. If a sender himself isn’t clear about the purpose of communication, he would be unable to convey his message effectively. Therefore he should have a clear image of what he wants to deliver to the receiver.


Second, he should use such words as create a clear picture of what he wants to convey to the receiver. It means that wording of the message to be conveyed shouldn’t be confusing, rather it should be such that is can be easily understandable. A sender should use active voice in order to avoid problem of clarity. Double meaning sentences should also be avoided to ensure clarity.


Third, a sender should clarity in his voice also to refrain from issue of clarity in communication. He should not be reluctant while speaking. He should avoid muttering and stuttering while conveying his message.




  1. Consideration

The sender should consider the background, knowledge, mindset and opinions of the receiver. A successful sender always considers all these things by keeping himself in place of the receiver. A sender can understand better the needs and requirements of the receiver by doing so.


Principle of consideration makes a sender more courteous and vigilant regarding completeness of information in a message. Without consideration, a message is more likely to miss the needs and privileges of the reader rendering the message ineffective. Consideration addresses all necessary aspects of a message to a sender.

Using “you” approach instead of “I” or “We” approach makes the listeners or receivers more comfortable and attentive to the message.


  1. Concreteness

Principle of concreteness refers to be definite, specific, clear and vivid rather than general and vague in a message. Sometimes a text doesn’t give a clear sense in spite of excessive use of words, it means it lacks concreteness.

A sender should be firm in his claims and his statement should be unchangeable. He should stick to his sole message rather than being general while conveying his message so that there no space for misinterpretation is left.  All relative facts and figures must be clearly and vividly mentioned in the message to avoid confusion and misinterpretation.




  1. Courtesy

Communication is said to have courtesy in it if it is polite, open, friendly and honest. A message shouldn’t have aggressive tone. Courtesy in a communication makes the reader more comfortable and relaxed. This principle of communication boosts up mutual understanding and respect.

The receivers or listeners do not get ready to involve in and respond positively to a communication which lacks courtesy even if it involves all other principles of communication.

Thus courtesy works as glue to all other principles of communication in achieving intended purpose.



  1. Correctness

Correctness in communication refers to accuracy of format, content, language and expression.  It may be categorized into two types of correction.

First, a message should be grammatically correct and free from all errors and mistakes, i.e. punctuation errors, grammatical mistakes and miss-spellings. Such type of mistakes and errors indicate carelessness and ignorance on the part of the sender.

Second, the information provided in the message should be accurate.  Inaccuracy badly destroys confidence rendering the communication ineffective.

So, a speaker should follow the principle of correctness in his communication to make it effective and fruitful.


We’ve to communicate in our everyday life. Remember that our credibility to our clients, our colleagues and our boss are directly proportional to betterment in our communication. So, let’s take an enthusiastic start towards our journey to success by following the Seven C’s of communication.



About the instructor

Waseem Ahmad

Lecturer in English at UCMS

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12 Courses

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